Innovation Ventures LLC, the makers of 5-Hour Energy, are claiming $90,000 in damages over stolen trade secrets in a U.S. District Court lawsuit against Aspen Fitness Inc., which makes On Go Energy Shot, according to an article on crainsdetroit.com.
All tagged lawsuit
Marketers Shrug Off Proposed Oversight
Citing the increasing popularity of energy drinks and other dietary supplements, U.S. Sen. Dick Durbin (D-Ill.) has introduced legislation that could require marketers to register their products with the Food and Drug Administration.
Despite the increased layer of regulation the Dietary Supplement Labeling Act would entail, energy drink manufacturers contacted by BevNET remained sanguine about the measure.
POM Wonderful FTC Hearing Underway
In a case that many are looking to for direction with regard to future food and beverage health claims, a Federal Trade Commission action against POM Wonderful began yesterday in Los Angeles, according to an article on Bloomberg.com. The case is a testing ground for treating food and beverage health claims more like those of the pharmaceutical industry. But it is also an opportunity for companies to argue that their claims are supported by the first amendment and cannot be censored, even if they are found to be untrue.
AriZona Suit: Judge Denies Ferolito Profit Request
A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito.
Gatorade Goes DSD to Dollar General
PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales volume. The change means that PepsiCo is extending its shift to Direct Store Distribution from warehouse pickup to another sales channel, with the stated advantage that it will give the company more control over in-store promotions, cooler and shelf placements.