Beginning in 2012, the Coca-Cola Co., Inc. will invest $4 billion in China over a three-year period for new infrastructure and capabilities, partnerships, brand building and the development of new products, according to an article on rttnews.com.
5-Hour Energy Takes Lawsuit Against On Go Energy Shot to Federal Court
Innovation Ventures LLC, the makers of 5-Hour Energy, are claiming $90,000 in damages over stolen trade secrets in a U.S. District Court lawsuit against Aspen Fitness Inc., which makes On Go Energy Shot, according to an article on crainsdetroit.com.
The Company Nobody Wants to Admit they Call
The employees of Parallel Products have turned the old adage inside out. To them, one man’s trash is another man’s… ethanol?
The Louisville, Ky-based company turns discarded beverages that didn’t quite work out — either in the co-packer’s facility or on-shelf — into the desired, industrial-grade ethanol by distillation.
Aloe Introduces Itself
It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an increasingly popular drink. Awash with speculation on a plethora of rumored health benefits, aloe nevertheless may fall short of a miracle cure, but producers say it does help with digestion and vitamin absorption. While there may not be enough clinical data to say for sure on many of the wilder claims, the fact remains that it’s a fast-growing ingredient, and beverages made with it are finding increasing acceptance.
Marketers Shrug Off Proposed Oversight
Citing the increasing popularity of energy drinks and other dietary supplements, U.S. Sen. Dick Durbin (D-Ill.) has introduced legislation that could require marketers to register their products with the Food and Drug Administration.
Despite the increased layer of regulation the Dietary Supplement Labeling Act would entail, energy drink manufacturers contacted by BevNET remained sanguine about the measure.
Dr. Mehmood Khan Profiled in Chicago Tribune
By 2020, PepsiCo hopes to double its healthier food portfolio to $30 billion with the help of Dr. Mehmood Khan, who is now PepsiCo’s chief scientist and CEO of its Global Nutrition Group, according to an article from the Chicago Tribune.