All tagged marketing

Marketers Shrug Off Proposed Oversight

Citing the increasing popularity of energy drinks and other dietary supplements, U.S. Sen. Dick Durbin (D-Ill.) has introduced legislation that could require marketers to register their products with the Food and Drug Administration.

Despite the increased layer of regulation the Dietary Supplement Labeling Act would entail, energy drink manufacturers contacted by BevNET remained sanguine about the measure.