All tagged drinks

Aloe Introduces Itself

It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an increasingly popular drink. Awash with speculation on a plethora of rumored health benefits, aloe nevertheless may fall short of a miracle cure, but producers say it does help with digestion and vitamin absorption. While there may not be enough clinical data to say for sure on many of the wilder claims, the fact remains that it’s a fast-growing ingredient, and beverages made with it are finding increasing acceptance.

POM Wonderful FTC Hearing Underway

In a case that many are looking to for direction with regard to future food and beverage health claims, a Federal Trade Commission action against POM Wonderful began yesterday in Los Angeles, according to an article on Bloomberg.com. The case is a testing ground for treating food and beverage health claims more like those of the pharmaceutical industry. But it is also an opportunity for companies to argue that their claims are supported by the first amendment and cannot be censored, even if they are found to be untrue.

Gatorade Goes DSD to Dollar General

PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales volume. The change means that PepsiCo is extending its shift to Direct Store Distribution from warehouse pickup to another sales channel, with the stated advantage that it will give the company more control over in-store promotions, cooler and shelf placements.