Recent news that big soda companies like PepsiCo and the Coca-Cola Co., Inc. are planning to take price increases to compensate for supplier costs has left smaller companies wondering how they should keep up.
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Aloe Introduces Itself
It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an increasingly popular drink. Awash with speculation on a plethora of rumored health benefits, aloe nevertheless may fall short of a miracle cure, but producers say it does help with digestion and vitamin absorption. While there may not be enough clinical data to say for sure on many of the wilder claims, the fact remains that it’s a fast-growing ingredient, and beverages made with it are finding increasing acceptance.
Dr. Mehmood Khan Profiled in Chicago Tribune
By 2020, PepsiCo hopes to double its healthier food portfolio to $30 billion with the help of Dr. Mehmood Khan, who is now PepsiCo’s chief scientist and CEO of its Global Nutrition Group, according to an article from the Chicago Tribune.
POM Wonderful FTC Hearing Underway
In a case that many are looking to for direction with regard to future food and beverage health claims, a Federal Trade Commission action against POM Wonderful began yesterday in Los Angeles, according to an article on Bloomberg.com. The case is a testing ground for treating food and beverage health claims more like those of the pharmaceutical industry. But it is also an opportunity for companies to argue that their claims are supported by the first amendment and cannot be censored, even if they are found to be untrue.
AriZona Suit: Judge Denies Ferolito Profit Request
A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito.
Gatorade Goes DSD to Dollar General
PepsiCo, Inc. has announced it will begin bringing Gatorade directly to Dollar General’s 9,200 stores on Monday in a move that the company expects will bring double-digit growth in sales volume. The change means that PepsiCo is extending its shift to Direct Store Distribution from warehouse pickup to another sales channel, with the stated advantage that it will give the company more control over in-store promotions, cooler and shelf placements.